Everything a firm needs to run marketing from one place
Kenzsys connects your ad accounts, call tracking, CRM and search data, then handles the analysis, the writing and the weekly follow-up. Features that use AI are marked, so you always know where it is doing the work.
Know where every client came from
Spend, calls, forms and Clio matters tied together, so cost per retained client is a number, not a guess.
Where Clients Come From AI
Last-touch and multi-touch revenue credit by channel and campaign, with drilldowns. AI commentary explains why channels perform differently by practice area.
Multi-touch attribution ledger
Every touch on the path to a signed case, with credit assigned across them.
Revenue by source and ROI AI
Spend against signed-case value over 30 days, 90 days or a year, plus open pipeline. AI commentary explains what is driving the result.
Traffic intelligence AI
Reads your Google Analytics for traffic anomalies, per-channel observations and landing-page grades, and writes an analytics report.
Practice area and attorney views
Leads, conversion, spend and revenue by practice area, and by individual attorney.
Traditional media tracking
Log TV, radio and billboard spend so offline dollars land in the same ROI math.
Channel cleanup
Maps messy call and form source labels to clean channels and flags the ones it cannot place.
Catch problems the day they start
An automatic scan with fixed, published thresholds.
Anomaly alerts
Lead volume down 30% week over week. Cost per acquisition 25% above the 30-day average. $500 or more spent with zero conversions. Quality Score below 5. Response time over 4 hours. 48 business hours with no leads. Emailed to you.
Morning brief AI
Three bullets: what happened yesterday, today's focus, and one thing to watch.
Priority recommendations AI
A short list of what to look at first, on your Overview, refreshed each time you sign in.
Response-time tracking
A running timer on every new lead against a 25-minute target, since slow follow-up is the most common silent leak.
Work the pipeline
From first inquiry to signed retainer.
Leads, pipeline and contacts
List and kanban views, saved filters, tags, CSV import with duplicate skipping, export, and manual entry.
Embeddable intake form
A consultation form you add to your site with one line of code, as a floating button or inline. Each inquiry is assigned to the right attorney by practice area, sent to an after-hours queue when you are closed, and flagged to your team right away when the lead scores high. You get an email with an AI summary of the inquiry.
Intake funnel
Call, qualified, consult, signed, with conversion at every step.
Predictive lead scoring
A 0 to 100 score with a one-line reason, from a model trained on your own retained and lost leads (after 8 of each).
Predicted case value AI
A low-to-high range with confidence and reasoning, labeled as an estimate. Falls back to your practice-area average when data is thin.
Lead summary and call script AI
A one-line summary of where each lead came from and what they did, plus a short call script to read before you phone them.
AI intake analyzer AI
Reads intake text and flags urgency, case type and anything that needs a human right now.
Client journeys AI
Days to retain, average case value and best channel, per channel, with an AI-written summary.
Calls, transcribed and scored
Every call recorded by CallRail becomes searchable text with a verdict.
Call transcription
Recordings are transcribed automatically, with a backlog sweep so nothing is missed.
AI call analysis AI
Summary, sentiment, a 1 to 10 quality score, case type, key phrases, red flags and a follow-up flag. Hold-music-length calls are excluded from your numbers.
Voice of the client AI
Themes and sentiment pulled across reviews, surveys and calls.
Get more from paid ads
Google Ads in depth, with Microsoft Advertising, Meta and Local Services leads flowing into your attribution.
Google Ads performance AI
Campaigns, keywords, Quality Score and match types, with spend against conversions and AI insights on what to change.
Wasted-spend finder
Search terms that spent money and never produced a conversion.
Campaign recommendations AI
Critical, warning and info actions with the reasoning and estimated impact. You approve or reject each one.
Competitor ads AI
Share of voice in paid search results against named competitors, with weaknesses and counter-strategy. Reports presence, not invented dollar spend.
A/B tests
Ad copy, landing pages and email subject lines, with a confidence percentage for each result.
Search, local and AI visibility
Rank in Google, in the map pack, and in the answers AI assistants give.
Rank tracking and backlinks
Keyword positions, backlink profile and page speed against Core Web Vitals targets.
Weekly SEO actions AI
Three specific SEO actions to take this week, based on your own rankings.
Keyword cannibalization
Finds your own pages competing for the same term, and which page should win.
On-page optimizer AI
Audits titles, meta, headings, keyword use and internal link opportunities page by page.
Local SEO
Google Business Profile rating, reviews, photos, Q&A and the local 3-pack.
Legal directories and citations (beta)
Name, address and phone consistency across 20 directories, including Avvo, Justia, FindLaw, Martindale-Hubbell and Super Lawyers, plus state bar member directories in 17 states. Checked per attorney, and each result states how it was verified.
AI visibility (GEO) AI
A 0 to 100 readiness score, citation tests against ChatGPT, Gemini, Claude and Perplexity using live web results, and Google AI Overview citation tracking. If a check cannot run, it says so rather than guessing.
AI-search page fixes AI
From a gap in your AI-search readiness, drafts the content to close it. You review it before it goes anywhere.
Answer-engine tracking (AEO) AI
Where your firm is mentioned in AI answers, who else is named, and prioritized fixes by content, schema, FAQ, citation and entity.
Monthly SEO report AI
Pick any month and download a finished PDF with your firm's name on the cover. It opens with an AI-written summary of the month: your top wins, the one concern to watch, and three recommended actions for next month, each with the reason. Then the detail: which keywords moved up and which moved down, organic traffic and conversions from Google Analytics, site health with issues found and fixed, the content you published, and a full keyword table in the appendix.
Content that stays inside the advertising rules
Drafts in your voice, scanned before you publish.
Content Studio AI
More than 20 content types: blog posts, practice-area pages, attorney bios, FAQ pages with schema markup, Google Business posts, review responses, case results, press releases, video scripts, newsletters and Google responsive search ads (15 headlines, 4 descriptions).
Brand voice and keyword research AI
Learns your voice from your site and suggests keywords from competitor gaps.
Weekly topic ideas AI
Five topic ideas a week from seasonality, recent inquiries and competitor gaps.
Content repurposing and bulk drafting AI
Turn one piece into other formats such as social posts, or draft up to 20 pieces in one batch. Every draft goes through the same advertising-rule scan.
Bar-rule compliance scan
Checks for guarantees, dollar promises, comparative and superlative claims, missing results disclaimers, specialization claims and outcome predictions. ABA Model Rules 7.1 to 7.5 plus rule sets for FL, TX, CA, NY, GA, IL, PA, OH, MI and NC. Scored 1 to 10. Advisory: a lawyer still decides.
AI image generation AI
Creates images for your posts from a prompt written to stay inside advertising rules: no people, and no courtroom or outcome imagery. You pick the image.
Calendar, library and export
Content calendar, template library, DOCX export, and share links for outside review.
Reviews and reputation
Review replies AI
Drafts a reply to each Google review. Nothing posts until you confirm.
Review requests AI
Request emails go to retained clients after their case closes. When you send one yourself, AI drafts a personalized note from the matter.
Know your competitors
Competitor tracking AI
Track local competitors for rating, review velocity, content gaps and keyword gaps, with a digest and a plan to outrank each one. A market-level view of competing firms is built from live web search.
Reports and forecasts
Weekly AI report AI
What changed, why, and what to do. Instant reports on demand, PDF export with your branding, and public share links.
Weekly playbook AI
A prioritized checklist for the week, built from your real gaps: unpublished drafts, leads with no follow-up, unanswered reviews and weak ads. Your team ticks tasks off. Nothing runs on its own.
Report templates and scheduled delivery AI
Financial, content, intake, lead detail and executive summary templates, emailed to partners and stakeholders on a schedule. Every report opens with an AI-written narrative and compares the period with the one before.
Forecast
A 90-day trend projection with low, mid and high bands. It says so when there is not enough data.
Data export
Leads, content and usage as CSV or JSON.
Ask your data anything
Ask Kenz AI
Ask a question in plain English. Kenz writes read-only queries against your firm's data, retries if one fails, and answers with a narrative, charts and tables. The numbers come straight from the database, never retyped by the model.
Quick answers anywhere AI
Press Cmd+K and ask a question to get a one-sentence answer from your own numbers.
Knowledge base AI
Upload firm documents and FAQs, ask questions answered from them, and get suggested questions to start with.
Team access and security
Agency-safe access
An outside-vendor role under NDA, enforced in the database. Six switches: hide revenue, hide client identities, block AI generation, hide traditional media spend, hide call transcripts, hide total spend. Set up for you by the Kenzsys team.
Firm data isolation
Row-level security keeps each firm's data separate. Integration credentials are encrypted, and your data is not used to train AI.
Plan controls
Roles, invitations, multiple offices and attorneys, white-label branding, and an AI usage meter with a spending cap.
Integrations
Seventeen sources, plus Zapier-style webhooks for anything else.
On the roadmap
Email and SMS follow-up sequences, AI campaign builder, practice-area benchmarks, client satisfaction surveys with sentiment analysis, AI lead routing, and budget optimizer.
See it with your own data.
Compare plans, or ask for a walkthrough built around your firm.